It also had Audio Day, which showed users how their music tastes changed throughout the day.Īnother streaming platform, Apple Music, also has a similar service called Replay. In 2022, it included the users’ “listening personality,” based on one of 16 different types. It lists the user’s top songs and most listened to artists, podcasts, and musical genres. The Playlist in a Bottle is just one feature of Spotify that records users’ interests.Įvery year, the music streaming platform releases Spotify Wrapped, a report about the user’s listening preferences for the year. Commercial for Spotify + WhoSay (agency) with chef and entrepreneur Ayesha Curry to show how. However, this feature will only be available until January 31, so make sure you capture your musical mood before the month ends. You could also send a personalized card about this on social media.īy January next year, you will receive your personalized time capsule to remind you what you were listening to in January 2023. While I copied some tags from Spotify’s genres and moods, I also created some unique tags for myself like feminist and young. I made a mood picker so that all anyone needs to do is pick a mood and they will see all the relevant playlists and some reviews too. A song that won’t make any sense a year from nowĪfter choosing your songs, seal the musical time capsule. Friends can now find my music without having to read my mind.A song that reminds you of your favorite person.A song you’re going to kiss someone to this year.It’s meant to visualize your audio aura based on your top two music moods. A song that’s going to be this summer’s anthem Your Audio Aura Spotify created this feature with an aura expert.A song you’re convinced was written about you.Then, you will then have to answer some prompts to determine what song will be in your playlist. The options are a bottle, a tiny jean pocket, a gumball machine, a lunch box or a teddy bear. Then click /playlistinabottle from your mobile device.įor the next step, you will be asked to choose the look of your time capsule. To create your mini music time capsule, make sure your Spotify app is updated. How to make your own Playlist in a Bottle Right now, the potential benefits of Spotify knowing your mood is to have more relevant and relatable song recommendations. “Playlist in a Bottle is our latest interactive, in-app experience that captures who you are musically right now and then lets you revisit your 2023 musical self one year later,” Spotify said. Clustering Songs Into Moods With the data now prepared, the next step was to cluster my songs and identify a mood represented by each cluster. Given the ongoing pandemic, its only natural that listeners wanted to take it easy. The list will contain the songs that the user is listening to at the moment, and it will be sealed in a virtual time capsule that will be opened in January 2024. Spotify users in the Philippines and in 26 other countries can use this feature. Spotify has unveiled a new feature that allows users to capture their mood by making a “Playlist in a Bottle.” Whatever they are, you can put it in a musical time capsule now available on Spotify. Spotify is also working with Instagram, Snapchat, Facebook, Hotstar, Sharechat and YouTube to take the campaign deeper into India.HOW are you feeling in the first month of the year? What songs are playing in your life’s soundtrack right now? In fact, more than 150,000 playlists are created by Spotify users in India every day, making it one of the most popular features on the audio streaming platform. Spotify has over 8 crore songs and 400 crore playlists across moods and moments, including user-created playlists that have become increasingly popular in India. ![]() The situations we’ve chosen are also relatable for Gen Z, so we hope they feel connected to these new ads.” It helps you release emotions, break the ice, or simply look at the positive side of life. It helps you release emotions, break the ice, or. The core idea behind our new campaign is simple – music changes the way we feel, in a good way. The core idea behind our new campaign is simple - music changes the way we feel, in a good way. It accentuates the way we feel in a certain moment, but it also changes our mood for the better if we aren’t in the best headspace. Neha Ahuja, Head of Marketing – India, Spotify, said, “Music has the power to be the calm in our chaos, no matter what the circumstance may be.
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